16 years ago, the American label Putumayo has become a reference for World Music. Besides the quality of the artists and songs, the theme of collections often surprising. All contributed to the success, but one of the main features are the CD covers, illustrated with naif drawings, a colorful format and always cheerful. Some people buy the Putumayo CDs only because the covers. The author of this mark is Nicola Heindl, an English artist, respected around the world. The relationship between her and the owner of the label, Dan Storper, started by chance. "A friend introduced me to Dan and he liked a cartoon he saw in London," she says. Since then she won the task of translating the design to the cultural characteristics of hundreds of countries. "It is difficult to accurately represent a country, unless you spend several months living there, but I try to do it the best way possible, in an accessible and universal style".
The first step in the process of creation of Heindl is to hear the music. Then begins to investigate in books, museums and Internet. Color is one of his obsessions. "When I was six years, kept hidden in my pants a paper painted in various colors, to keep them safe," she says. While music CDs from Putumayo enchant the listeners, the forms designed by Heindl create the branding, linking ancient cultural traditions to contemporary art.
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